About iMAD


About iMAD


Making A Difference In Our Communities



About the iMAD Program

Heartland Rural Health Network, Inc.’s (HRHN) iMAD Program, through the assistance of ACYF and our committed community partners, provides in-school sexual health education to Highlands County Middle School and High School students.  In the 2016-2017 school year, we were able to provide in-school sexual health education using approved, evidence-based curriculum. This was facilitated by health educators trained in the curriculums to over 2,500 Highlands County students.

iMAD stands for “I Make a Difference” reflecting HRHN’s belief that students can make a difference by making informed choices about their lives.  Our health educators work hard on providing students a safe environment to be provided facts about sexual health. We encourage students to think about how the choices they make today, tomorrow, and in the near future can affect the rest of their lives.  We also love educating the community and parents on ways to talk to their children about sexual health.



Healthy Relationships

Positive self-esteem, positive relationship dynamics, healthy friendships, healthy dating and other related subjects.


Adolescent Development

The development of healthy attitudes and values about adolescent growth and development, body image, racial and ethnic diversity, and other related subjects.


Healthy Life Skills

Goal-setting, decision-making, negotiation, communication and interpersonal skills, and stress management.


About HRHN

Our Mission

To improve access to quality health care by implementing creative solutions in collaboration with network membership and community partners.

Our Vision

To be a national leader of innovative, collaborative, and quality driven rural health initiatives.

Our Purpose

To provide a continuum of care for all served by the network. To ensure the availability of a wide array of services either directly, by contract, or through referral agreements. To reduce out-migration and increase the utilization of rural hospitals and other rural health care providers. To enhance access to high-quality health care and services. To support the economy and protect the health and safety of rural residents. To ensure that quality care is efficiently delivered to all persons in rural areas. To serve as laboratories to determine the best way of organizing rural health services.

In 1993, the State of Florida passed enabling legislation authorizing the creation of rural health networks. HRHN is a not-for-profit entity that was incorporated in that same year. In July 1995, it became the first rural health network in Florida to be certified by the State of Florida Agency for Healthcare Administration.  Today it is the largest of nine rural health networks in the State and covers an area of 4,780 square miles.  Our governing body is an 11-member Board of Directors. They represent the rural and urban hospitals, county health departments, local governments, consumers, Emergency Medical Services, Area Health Education Center, and Community Health Centers. HRHN serves a five county area including Highlands, DeSoto, Hardee, and the rural portions of Charlotte, and Polk Counties.


iMAD stands for “I Make a Difference,” reflecting HRHN’s belief that students can make a difference by making informed choices about their lives.


Meet The Team

iMAD Team Member
iMAD Team Member



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